How Howdy Owl Scales Customer Service with Generative AI Automation
Why This Matters: The Studio Perspective
For fast-growing businesses like Howdy Owl, scaling customer service while maintaining rapid response times is a major challenge. As service volume and seasonal peaks increase, traditional staffing models can’t keep up—leading to slower responses and higher costs. By adopting Brown Bacon AI’s SomAI and AI Mee solutions, Howdy Owl shows how small and mid-sized businesses (SMBs) can deliver enterprise-grade customer support at a fraction of the cost.
Service at Scale: 95% of inquiries resolved automatically, with responses in minutes instead of hours.
Labor Efficiency: Automation at a fraction of the cost of one full-time employee, freeing staff for complex cases.
Customer Trust: Responses are statistically more accurate than those from trained service teams, with emails sent in under 3 minutes.
SMB Blueprint: Demonstrates how SMBs can operate with enterprise-level customer service infrastructure.
The deeper takeaway: Howdy Owl proves that generative AI isn’t just for large enterprises. With SomAI and AI Mee, even small businesses can scale service, reduce costs, and exceed customer expectations for speed, accuracy, and consistency.
Quick Snapshot
Challenge: Rapid growth and seasonal peaks made it difficult to maintain premier-tier service with limited staff.
Solution: SomAI + AI Mee created an AI-powered knowledgebase and automated 95% of service inquiries.
Result: 95% of inquiries resolved automatically, sub-3 minute email responses, happier customers, and staff freed to focus on higher-value work.
Case Background: Howdy Owl’s AI Transformation
Omaha, Nebraska, Sept 20, 2024 — Brown Bacon AI, a global leader in generative AI, launched its patent-pending SomAI and AI Mee solutions to help businesses automate customer service and marketing at scale. Howdy Owl, a Nebraska-based manufacturer and retailer of custom wall art and signage, adopted these solutions to create an expert knowledgebase and fully automated customer service.
What Makes Howdy Owl’s Approach Unique?
Expert Knowledgebase: All site/product data, customer service notes, and email responses were used to train the AI, ensuring accurate, on-brand answers.
Instant Integration: The system was integrated in just 20 seconds, with unlimited scaling at a fraction of the cost of one employee.
Marketing Automation: The AI can also generate social posts and promotional emails based on Howdy Owl’s products.
Leadership Insights
Brett Lofing, CEO of Howdy Owl:
“For the fraction of the cost of one employee, they delivered a fully automated hands-off solution with unlimited scaling that can answer 95% of customer questions more completely than our existing team responses. The capabilities and 20-second site integration were far beyond our expectations and our customers could not be happier with email responses under three minutes.”
Tony Arnold, Co-Founder & CEO, Brown Bacon AI:
“Every company has the challenge to deliver a higher tier of customer service while reducing cost and improving efficiency. Our generative AI can create an expert knowledge base of products, processes, and policies quickly and deliver statistically more accurate answers than the most trained customer service teams.”
Aimee Arnold, CMO, Brown Bacon AI:
“Howdy Owl’s 100% US-made custom wall art & commercial signage is one of a kind; however, this creates potentially complex customer service challenges. Our generative AI manages the first tier of customer responses automatically for Howdy Owl while their customer service team supports follow-up questions.”
Studio Conclusion
Howdy Owl’s deployment of SomAI and AI Mee redefines what’s possible for SMB customer service. By automating 95% of inquiries with brand-aligned, accurate responses, Howdy Owl delivers enterprise-level support at a fraction of the cost and time. This case proves that with the right generative AI, even small businesses can scale service, build trust, and keep pace with growth—without sacrificing quality or responsiveness.
