How Ashland Brewing Company Became the World’s First Brewery to Embed Generative AI in Customer and Server Experience
Why This Matters for the Future of Hospitality
At SA Corley Studio, we believe Ashland Brewing Company (ABC) is setting a new standard for the hospitality industry. By embedding generative AI into both customer and server experiences, ABC demonstrates how technology can seamlessly connect front-of-house, back-of-house, and brand storytelling. This isn’t just about automation—it’s about scaling trust, personalization, and operational excellence in a complex, high-volume environment. If AI can deliver at this scale, it can transform hospitality anywhere.
Quick Snapshot
Challenge: Operating a 600-guest destination venue while scaling staff training, guest personalization, and brand presence.
Solution: Brown Bacon AI’s SomAI + Social Sizzle delivered tableside pairing guidance, multilingual support, allergy sensitivity, staff onboarding, and daily brand-matched content.
Result: Faster staff ramp-up, consistent guest trust, automated marketing, and a measurable lift in guest spend (+7%).
The Solution in Action
Proof at Destination Scale
SomAI handles real-time pairing, multilingual support, and allergy guidance in a multi-use venue, ensuring every guest receives a personalized experience.
Staff and Guest Confidence in Sync
Servers perform with expert knowledge from day one, while guests receive recommendations they can trust—no matter their dietary needs or language.
Operations + Marketing Flywheel
SomAI captures real guest intent at the table, and Social Sizzle converts that intelligence into automated posts, promotions, and menu innovation.
Fast, Transferable Launch
SomAI learns from existing menus and policies, making adoption quick and easily applicable to other hospitality venues.
Results That Speak for Themselves
Ashland Brewing Company’s adoption of generative AI sets a new benchmark for hospitality at scale. By integrating SomAI across guest service, staff training, and marketing, ABC proves that even the most complex, multi-use venues can deliver personalized, efficient, and memorable experiences—while future-proofing their operations for continued growth. With the right AI partner, hospitality brands can elevate both guest satisfaction and business performance without sacrificing authenticity.
Case Background
In March 2025, Brown Bacon AI, a global leader in AI innovation, partnered with Ashland Brewing Company to launch the world’s first brewery to utilize generative AI for customer and server assistance. SomAI, Brown Bacon AI’s patent-pending platform co-developed with a world-class sommelier, blends hospitality expertise with generative AI to deliver real-time, tailored recommendations for food, beverages, and cigar pairings.
At ABC’s 15,000 sq ft facility, SomAI powers:
Tableside recommendations
Staff training
Social media automation
AI-driven gaming
Pickleball court support
The industry’s first AI-enhanced cigar pairing feature
Leadership Perspectives
“As a beer connoisseur, partnering with ABC is a thrilling step toward transforming hospitality worldwide.”
— Tony Arnold, CEO, Brown Bacon AI
“We’re excited to collaborate with Brown Bacon AI to enhance customer experiences and business efficiency. SomAI will assist in decision-making, process creation, marketing, training, and quality control, while supporting allergy sensitivities, dietary needs, and multilingual capabilities with affordable, cutting-edge AI technology.”
— Tim Uryasz, Owner/Operator, Ashland Brewing Company
“Our SomAI solutions deliver unmatched personalization, driving automation, personalized service, business strategy, and marketing. We’re leading the industry with practical AI applications for B2B and B2C businesses like ABC.”
— Aimee Arnold, CMO, Brown Bacon AI
The Takeaway
Ashland Brewing Company’s story is proof that generative AI isn’t just a trend—it’s a transformative tool for hospitality. By embracing innovation, ABC has elevated both guest experience and operational efficiency, setting a new bar for the industry.
Ready to see how Private AI can transform your hospitality business? Contact us todayor explore more use cases.
