Use Case: Picking Lines Wines — AI-Driven Growth for an Artisan Napa Valley Winery

Why It Matters (Studio perspective)

For artisan wineries like Picking Lines, scaling without compromising brand voice or authenticity is critical. Brown Bacon AI empowered the founder to compete like a larger operation—while keeping the soul of a small, handcrafted brand alive.

What We Built

For this single-owner Napa Valley winery, we activated Brown Bacon AI across brand strategy, customer support, SEO, and social media—providing scale and polish typically out of reach for micro-producers.

The Solution in Action

AI Brand Builder

  • Developed a full Go-to-Market (GTM) strategy, voice, brand tone, and theme:
    “Good Times… Great Wine”

  • Overhauled the entire website and messaging using Brown Bacon’s Brand Builder AI.

  • Delivered SEO-optimized content and web structure designed for growth.

Measured Impact:

  • 4x increase in site traffic

  • 3x increase in monthly sales

External Customer-Facing AI

  • Handles 95% of all inbound questions—from wine details to club and pairing questions.

  • Acts as a virtual assistant for distributor events and tasting notes.

  • Frees up the founder’s time while staying 100% on-brand.

Social Sizzle – Facebook-Only Activation

  • AI-driven social posts 2x/day, tailored to the site and wine topics.

  • 3500% increase (35x) in organic reach, views, and interactions.

“Brown Bacon AI is putting our brand in market with immediate results.”
— Nick Leishman, Founding Winemaker

Conclusion (Studio perspective)

Picking Lines Wines demonstrates how even the smallest producers can achieve outsized results with the right AI tools. By automating brand strategy, customer engagement, and social presence, the founder gained time to focus on the craft—while the business grew faster and stronger than ever. This case proves that with thoughtful AI integration, artisan brands can scale up without losing what makes them unique.