Case: Howdy Owl — Automated Customer Service

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Studio Perspective - Why This Matters to You

Howdy Owl, a fast-growing Nebraska-based manufacturer of custom wall art and commercial signage, faced the challenge of scaling customer service while maintaining rapid response times. As service volume and seasonal peaks grew, traditional staffing models could not keep pace. By adopting Brown Bacon AI’s SomAI and AI Mee solutions, Howdy Owl demonstrates how SMBs can deliver enterprise-grade customer support at a fraction of the cost.

— Service at scale: 95% of inquiries resolved automatically, delivering responses in minutes instead of hours.

— Labor efficiency: Automation achieved at a fraction of the cost of one FTE, allowing staff to focus on complex cases.

— Customer trust: Responses statistically more accurate than trained service teams, with emails sent in under 3 minutes.

— SMB blueprint: Shows how small and mid-sized businesses can operate with enterprise-level customer service infrastructure.

The deeper takeaway: Howdy Owl proves that generative AI is not just for large enterprises. With SomAI and AI Mee, even small and mid-sized businesses can scale service seamlessly, reduce cost, and exceed customer expectations in speed, accuracy, and consistency.

Quick Snapshot

• Challenge: Fast growth and seasonal peaks made it difficult to maintain premier-tier service with limited staff.
• Solution: SomAI + AI Mee created an AI-powered knowledgebase and automated 95% of service inquiries.
• Result: 95% inquiries resolved automatically, sub-3 minute email responses, customers happier, staff freed to focus on higher-value work.

Further – Social Sizzle solution

In addition to transforming its customer service operations with SomAI and AI Mee, Howdy Owl also leveraged Brown Bacon AI’s Social-Sizzle platform to automate more than 700 daily social media posts — detailed in a separate Use Case.

Case Background

Omaha, Nebraska, Sept 20, 2024 — Brown Bacon AI (brownbacon.com), a global, industry-leading AI company, announced its Generative AI Retail Solutions.

Brown Bacon AI announced the use of its patent-pending SomAI and AI Mee solutions to support businesses of all types with cutting-edge generative AI–based solutions. Howdy Owl (howdyowl.com), a Nebraska-based decorative & commercial sign manufacturer & retailer, will now leverage Brown Bacon AI’s solutions as an expert knowledgebase system including fully automated customer service and marketing.

Brett Lofing, CEO of Howdy Owl:
“We are growing extremely fast with a premier-tier service goal; however, the expectation is for questions to be answered in minutes vs. hours and seasonal peaks make staffing difficult. We looked to Brown Bacon AI for a solution.”

“For the fraction of the cost of one employee, they delivered a fully automated hands-off solution with unlimited scaling that can answer 95% of customer questions more completely than our existing team responses. The capabilities and 20-second site integration were far beyond our expectations and our customers could not be happier with email responses under three minutes. The system can even generate social posts and promotional emails based on AI training of our products.” — Lofing

Tony Arnold, Co-Founder & CEO, Brown Bacon AI:
“Every company has the challenge to deliver a higher tier of customer service while reducing cost and improving efficiency. Our generative AI can create an expert knowledge base of products, processes, and policies quickly and deliver statistically more accurate answers than the most trained customer service teams. Cost has been a barrier for this technology; however, our patent-pending AI can deliver simple, fast, and affordable solutions for retailers and manufacturers.”

Aimee Arnold, CMO, Brown Bacon AI:
“Howdy Owl’s 100% US-made custom wall art & commercial signage is one of a kind; however, this creates potentially complex customer service challenges. We consumed all site/product data plus customer service notes and email responses for a database which answers all but the most complex questions. Our generative AI manages the first tier of customer responses automatically for Howdy Owl while their customer service team supports follow-up questions.”