Use Case: Ashland Brewing Company — World’s First Brewery to Embed Generative AI into Customer and Server Experience

Studio Perspective — Why This Matters

At SA Corley Studio, we see Ashland Brewing Company as a blueprint for the future of hospitality. By embedding generative AI into both customer and server experiences, ABC proves that technology can be the connective tissue between front-of-house, back-of-house, and brand storytelling. This isn’t just about automation—it’s about scaling trust, personalization, and operational excellence in a complex, high-volume environment. If AI can deliver at this scale, it can transform hospitality anywhere.

Quick Snapshot

  • Challenge: Operating a 600-guest destination venue while scaling staff training, guest personalization, and brand presence.

  • Solution: Brown Bacon AI’s SomAI + Social Sizzle delivered tableside pairing guidance, multilingual support, allergy sensitivity, staff onboarding, and daily brand-matched content.

  • Result: Faster staff ramp-up, consistent guest trust, automated marketing, and a measurable lift in guest spend (+7%).

The Solution in Action

  • Proof at Destination Scale: SomAI handles real-time pairing, multilingual support, and allergy guidance in a multi-use venue.

  • Staff and Guest Confidence in Sync: Servers perform with expert knowledge from day one; guests receive personalized recommendations they trust.

  • Ops + Marketing Flywheel: SomAI captures real guest intent at the table; Social Sizzle converts that intelligence into automated posts, promos, and menu innovation.

  • Fast, Transferable Launch: SomAI learns from existing menus and policies, making adoption fast and applicable to other hospitality venues.

Studio Conclusion

Ashland Brewing Company’s adoption of generative AI sets a new benchmark for hospitality at scale. By integrating SomAI across guest service, staff training, and marketing, ABC demonstrates that even the most complex, multi-use venues can deliver personalized, efficient, and memorable experiences—while future-proofing their operations for continued growth. This case proves that with the right AI partner, hospitality brands can elevate both guest satisfaction and business performance without sacrificing authenticity.

Case Background

Nebraska, March 17, 2025 — Brown Bacon AI (brownbacon.com), a global leader in AI innovation, partnered with Ashland Brewing Company (ABC) to launch the world’s first brewery to utilize generative AI for customer and server assistance. SomAI, Brown Bacon AI’s patent-pending platform co-developed with a world-class sommelier, blends hospitality expertise with generative AI to deliver real-time, tailored recommendations for food, beverages, and cigar pairings.

At ABC’s 15,000 sq ft facility, SomAI powers:

  • Tableside recommendations

  • Staff training

  • Social media automation

  • AI-driven gaming

  • Pickleball court support

  • The industry’s first AI-enhanced cigar pairing feature

Leadership Perspective:
“As a beer connoisseur, partnering with ABC is a thrilling step toward transforming hospitality worldwide,” said Tony Arnold, CEO of Brown Bacon AI.

“We’re excited to collaborate with Brown Bacon AI to enhance customer experiences and business efficiency. SomAI will assist in decision-making, process creation, marketing, training, and quality control, while supporting allergy sensitivities, dietary needs, and multilingual capabilities with affordable, cutting-edge AI technology,” added Tim Uryasz, Owner/Operator of Ashland Brewing Company.

Industry Impact:
“Our SomAI solutions deliver unmatched personalization, driving automation, personalized service, business strategy, and marketing. We’re leading the industry with practical AI applications for B2B and B2C businesses like ABC,” said Aimee Arnold, CMO of Brown Bacon AI.