Use Case: Amici Cellars — Private AI for Premium Napa Valley Winery

Why It Matters (Studio Perspective)

At SA Corley Studio, we believe that technology should amplify—not replace—the soul of a brand. For Amici Cellars, deploying Private Business AI wasn’t just about automation; it was about delivering hospitality at scale, preserving their unique voice, and freeing staff to focus on what matters most: the guest experience. This case shows how AI, when thoughtfully embedded, can drive measurable value while keeping the brand’s personality front and center.

What We Built

A fully branded Private Business AI ecosystem, custom-tailored for Amici Cellars. The solution matches their unique voice, brand tone, and hospitality standards—delivering value across customer service, internal operations, and marketing.

The Solution in Action

External Customer-Facing AI

  • Provides unlimited, on-brand customer service for wine club questions, tasting notes, food pairings, and availability

  • 150+ questions answered in just 3 weeks, saving staff time and delivering $1,150 in immediate value

Internal Operations AI

  • Staff access policies, procedures, and sales data through a secure internal interface

  • Leadership explores trends and strategy without manual data crunching

  • Estimated ROI:

    • 20% reduction in manager/staff Q&A time

    • $5,000+/month savings over legacy analytics software

Social Sizzle – Autonomous Social Media

  • AI posts 2x per day using brand-aligned language and topical content

  • Result: 5–8.5x increase in organic impressions, engagement, and reach

  • Organic delivery now performing at paid-media levels—with lower ad costs and higher ROI

Real-Time Results

Customer AI

  • 78% of inquiries related to Wine Club

  • 12% about Pairings

  • 10% on Availability

Social Performance

  • Amplified engagement across all social channels

  • Authentic brand storytelling at scale, with zero daily lift from the team.

Conclusion (Studio Perspective)

Amici Cellars’ experience shows that Private Business AI can deliver measurable ROI, elevate guest experience, and amplify brand voice—all without sacrificing authenticity. By partnering with SA Corley Studio, Amici didn’t just automate tasks; they set a new standard for hospitality in the digital age. Their story is proof that with the right approach, AI can be both personal and powerful.